Summary: Dealing with Darwin

<b>The must-read summary of Geoffrey Moore's book: "Dealing with Darwin: How Great Companies Innovate at Every Phase of Their Evolution". </b>

This complete summary of the ideas from Geoffrey Moore's book "Dealing with Darwin" shows that in just the same way as a Darwinian battle for the survival of the fittest occurs in the natural world, a similar kind of phenomena often arises within the marketplace. In fact, to survive and prosper, companies need to keep innovating all the time to retain a competitive advantage. The precise nature of the types of innovations which will generate the greatest returns varies as the marketplace itself changes and evolves in this way: 1) In the early stages of a new market, product leadership style innovations are highly valued. 2) Once a market reaches maturity, innovations centered around operational excellence or customer intimacy take center stage. 3) In a declining market, competitive advantage is achieved using category renewal innovations. This summary explains how companies should behave to answer these changes.

<b>Added-value of this summary: </b>

• Save time 

• Understand the key concepts 

• Increase your business knowledge 

<b>To learn more, read "Dealing with Darwin" and find out why you should innovate to survive in the marketplace. </b>