Summary: The Political Brain

<b>The must-read summary of Drew Westen's book: “The Political Brain: The Role of Emotion in deciding the Fate of the Nation”.</b>

This complete summary of "The Political Brain" by Drew Westen, a professor of psychology and psychiatry at Emory University, presents his argument that emotion wins over reason during elections, and illustrates how this is the case with a number of campaign ads, debates and candidate profiles that have won voters' hearts in America.

<b>Added-value of this summary:</b>

• Save time

• Understand the role of emotion in making political decisions

• Expand your knowledge of politics and psychology

<b>To learn more, read "The Political Brain" and discover how emotion affects voters' decisions, and how political parties can make use of this knowledge.</b>