Book Review: The Tipping Point by Malcolm Gladwell

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<i>The Tipping Point</i> is a bestselling book by Malcolm Gladwell and explains how social phenomena come about and what triggers a social epidemic. Using case studies and experiments in social psychology, Gladwell presents the three aspects that he considers essential to create a social phenomenon; rare birds, adherence and context. It is when these three factors align that a situation will reach its 'tipping point'; the phenomenon will grow spontaneously and snowball into a social epidemic. Over 1.7 million copies of
<i>The Tipping Point</i> have been sold to date, and
<i>Time</i> magazine named Gladwell one of its 100 most influential people in 2005.

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This book review and analysis is perfect for: </b></i>

• Anyone looking to understand social trends

• Anyone with an interest in sociology or psychology

• Anyone hoping to become a ‘rare bird’ and influence others

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