Book Review: Blink by Malcolm Gladwell

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<i>Blink: The Power of Thinking Without Thinking</i> is an engaging, thought-provoking look at the factors that influence our subconscious decision-making and guide our instincts. The book’s key concept is that of ‘thin-slicing’, whereby the use of a streamlined source of information allows our brains to focus on the most relevant information and draw highly accurate conclusions from it. Gladwell uses a series of scientific case studies and entertaining anecdotes to take the reader on a tour behind the ‘locked door’ of their subconscious in order to better understand the reasoning behind their own snap decisions.
<i>Blink </i>is a key text in the field of 21st-century popular psychology, and has sold over two million copies worldwide to date.

<i><b>This book review and analysis is perfect for: </b></i>

•Students of psychology

•Anyone with an interest in psychology

•Anyone who wants to understand the hidden factors that shape our thought processes and decisions

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