Modern Business English for Industrial Engineers

In times of economic downturn, competition for jobs becomes tougher, and only those with the best skills, which includes language skills, and above all English, can survive. Although we hope to help you to improve your English, we know that reading on its own is not enough. It is also essential to improve your understanding of spoken English and your active use of the language.

Chapters are evaluated for you with (E) = easy, (M) = moderate or (C) = challenge. It will certainly help teachers and students to get more fun out of working with this book.

The author would like to thank Jean Fienemann, Robert Jacob, Kimmo Kosunen, Steven Lodge and Roy & Mary Pook for their help. Their professional advice and suggestions were invaluable, and I couldn’t have done it without them.

If you are interested in books or language training dealing with other business subjects, more information can be obtained from www.gtec.asia, or by writing an email to contact@gtec.asia.

Über dem Autor (deutsch)
Der Autor Karlheinz ZUERL studierte Maschinenbau (Coburg) und Wirtschaftsingenieurwesen (München). Er leitete verschiedene internationale Projekte bei namhaften OEMs mit Schwerpunkt Einkauf und Lieferantenentwicklung. Seit über 20 Jahren berät, trainiert und unterstützt er Unternehmen bei deren Qualitätsicherungs-, Einkaufs- und Verhandlungsaktivitäten in Asien, US and Europe, hauptsächlich in den Bereichen Automobilbau, Maschinenbau, Elektrik, Elektronik.
Er lebt seit 2005 in China und leitet als General Manager ab 2013 verschiedene Produktionswerke und den Vertrieb für europäische Firmen. Er ist Gründer der GTEC Profit Growth Akademie und des GTEC Verlages. Zudem hält er mit ECOCUT (Efficient Cost Cutting) und SPECTRA (Supplier Process Evaluation and Cost Transparency) eigene Trademarks in China.
Karlheinz ZUERL ist Autor und Verleger deutsch- und englischsprachiger Fachbücher und E-books für Schulen, Universitäten und Industrie. Er veröffentlicht im Springer, Oldenbourg, Hanser und GTEC Verlag.

About the Author (English):
Born and grown up in Germany, Karlheinz Zuerl has managed various international projects with well-known original manufacturers in Europe, America, and Asia.
He holds master degrees in Mechanical and Industrial Engineering.
He has been working as a Purchasing Director and General Manager in China and other Asian countries, where he has gained tremendous experience and good knowledge of the culture, law, human resource and compliance as well.
His professional expertise in communication, HR, supply chain, production and business development, his blending with the Asian culture, is where his strength are.
Therefore, all his books & e-books are practical and useful experience for all people, who like to deal with languages, culture, technique, strategies and management.
Karlheinz has delivered numerous lectures, and successfully published books, audiobooks and e-books in German and English languages.